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Segmentation Analysis

Market segmentation analysis with examples to better understand its definition and how to use market segmentation to identify your target audience.

customers

Behavioral Segmentation: 6 Important Methods to Understand Your Customers

November 13, 2020 by SA Contributor

behavioral-segmentation

Understanding the needs and preferences of customers is essential to business success. Knowing what, why, and how customers want products and services allows a business to create or modify their offer to market demands. This understanding is also crucial to marketing campaigns. When you understand how your customer thinks, you can specifically design promotional efforts in … [Read more...] about Behavioral Segmentation: 6 Important Methods to Understand Your Customers

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Behavioral Segmentation: 6 Important Methods to Understand Your Customers

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